Strategi Guru Dalam Mengembangkan Image Building di Madrasah Aliyah Al-Islam Joresan Mlarak Ponorogo

Noris Aniqotul Azizah; Afif Syaiful Mahmudin

doi:10.61132/moral.v1i4.246

Authors

Noris Aniqotul Azizah Institut Agama Islam Negeri Ponorogo
Afif Syaiful Mahmudin Institut Agama Islam Negeri Ponorogo

DOI:

https://doi.org/10.61132/moral.v1i4.246

Keywords:

Image Building, Teacher Strategy, Madrasah Aliyah

Abstract

This research was motivated by researchers' anxiety regarding the reduced attention of teachers to the importance of developing image building in Islamic schools. Image building or image formation, especially in educational institutions, plays an important role in building a school's reputation and increasing public trust and participation. However, the phenomenon observed by researchers shows that many teachers at Madrasah Aliyah pay little attention to this aspect, which can have an impact on public perception of the quality of the education provided. Therefore, this research aims to further explore teacher strategies in developing image building at Madrasah Aliyah Al-Islam Joresan Mlarak Ponorogo. The type of research used is qualitative field study using interview and observation data collection methods. The results of this research found that teachers' strategies in developing image building at Madrasah Aliyah Al-Islam Joresan include using the principle "al-muhafadhotu 'ala qodimis sholih wal akhdzu bil jadidil ashlah" which means "maintaining (maintaining) old values or teachings good and adopt new and better values or teachings," and empowering the environmental community at Madrasah Aliyah Al-Islam through teacher direction by the school principal.

References

Asri Yuni VikaSari, A., Muin Bahaf, A., & A. Z. (2024). Elemen bauran pemasaran jasa pendidikan dalam meningkatkan citra lembaga. IJEL: Indonesian Journal of Education and Learning, 7(2), 80–88. https://doi.org/10.31002/ijel.v7i2.1240

Emilda, E. (2022). Bullying di pesantren: Jenis, bentuk, faktor, dan upaya pencegahannya. Sustainable Jurnal Kajian Mutu Pendidikan, 5(2), 198–207. https://doi.org/10.32923/kjmp.v5i2.2751

Erwin, I. (2015). Membangun citra publik dalam lembaga pendidikan Islam. Universum: Jurnal KeIslaman dan Kebudayaan, 9(2), 265–274. https://doi.org/10.30762/universum.v9i02.775

Fauzi, M. I. F. (2020). Manajemen sarana dan prasarana pendidikan. Jurnal Al-Rabwab, XIV(2), 90–115. https://doi.org/10.55799/jalr.v14i02.46

Indriani, F., Diba, F., Ubaedullah, D., & Pratama, A. I. (2021). Strategi pemasaran pendidikan dalam meningkatkan citra lembaga pendidikan Islam. Jurnal Isema: Islamic Educational Management, 6(2), 131–148. https://doi.org/10.15575/isema.v6i2.13656

Mukhlison Effendi, S. (2021). Pengembangan sumber daya manusia dalam meningkatkan citra lembaga di lembaga pendidikan Islam. Southeast Asian Journal of Islamic Education Management, 2(1), 41–51. https://doi.org/10.21154/sajiem.v2i1.40

Oktariani, W., Wuryaningsih, T., Lestari, S., Studi, P., Sosiologi, P., Soedirman, J., … Tengah, J. (2023). Interpretasi sosial terhadap kekerasan seksual dalam perspektif sekolah berbasis agama. Journal on Education, 06(01), 5318–5327. https://doi.org/10.31004/joe.v6i1.3591

Sandyakala, M. C. (2020). Peran public relations dalam meningkatkan citra lembaga pendidikan. Jurnal at-Tadbir: Media Hukum dan Pendidikan, 30(2), 184–198. https://doi.org/10.52030/attadbir.v30i2.63

Supandi, & Abdul Khobir, K. A. (2024). Membangun citra dan reputasi pendidikan Islam melalui strategi marketing lembaga pendidikan Islam. Al-Mafazi: Jurnal Manajemen Pendidikan Islam, 2(1), 24–36. Retrieved from https://ejournal.stai-mas.ac.id/index.php/mpi/article/view/228

Supramono, S. M. (2016). Strategi peningkatan mutu dan citra (image) sekolah dasar negeri di Ungaran, Semarang. Kelola: Jurnal Manajemen Pendidikan Islam, 3(1), 118.

Toha Ma’sum. (2020). Eksistensi manajemen pemasaran dalam membangun citra lembaga pendidikan. Jurnal Intelektual: Jurnal Pendidikan dan Studi Keislaman, 10(2), 133–153. https://doi.org/10.33367/ji.v10i2.1243

Yadnya, I. G. A. O. (2020). Peran strategis pengawas sekolah menjawab globalisasi pendidikan. Depok: Guepedia.

Yuli, Y. F., & Ahmad Efendi. (2022). Psikoedukasi upaya mencegah dan melawan perundungan (bullying & cyberbullying) di SMP Unggulan Habibulloh. Jompa Abdi: Jurnal Pengabdian Masyarakat, 1(3), 15–23. https://doi.org/10.55784/jompaabdi.v1i3.182